Friday, April 19, 2013 12:53:45 PM
The Cannabis Cup is going to be well covered. I have 2 friends flying from LA to attend the event on behalf of their media based employers. One friend is covering the Snoop event and the other for a major news outlet. I had dinner with them last night where we discussed MJNA and ERBB, 2 Colorado based canna-businesses. Not surprisingly, the news friend knew of the companies.
What did shock me was a conversation I had the other day with the owner of a dispensary in California. I asked if she had heard of Dixie and she had not but other people had asked about it. MJNA needs to seize this opportunity the Cannabis Cup provides for brand exposure and so far sponsoring the Snoop Lion event is a great start!
Everyone's getting a little itchy about the 4/20 but I don't expect the actual date to be a game changer until next quarter's earnings reports. There may be some initial hype next week but that only lasts so long in the penny stock realm. Hopefully, the Cup will become an annual boost to Colorado's cannabis market, the very market where MJNA has the strongest presence. The Cup is to cannabis as CES is to tech.
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