Let me temper your remark with the following that I have mentioned before:
Fred Couples estimated net worth is over 105 million, doesn't need to "hawk" a product, especially a relatively new product from an unknown company.
Read his bio and learn that he has had severe (almost career ending) back problems from the early 90's and like most with this affliction has taken some pretty extreme measures for cure. So like most who have experienced the benefits of the product almost find it "unbelievable", so it is easy to understand his association with it and his willingness to support it's success.
And most importantly those that have met him and have followed his career know he is the real deal and an honorable guy. JMO
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