All American Pet Company Inc (AAPT)

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***MORE AAPT NEWS!!!***


From the Desk of the President Lisa Bershan
April 10, 2013



Earlier today I sent an e-mail with the photo on the left sharing with you that Walmart had begun to raise its retail price for the NutraBars. While the amount shown on the cash register receipt is merely pennies, the significance is quite important.

Based on our continuing sell through, evidenced by our back to back, week on week reorders to the DC’s, the rise in price affirms Walmart’s confidence in the willingness of its repeat customers to pay a premium price for a super-premium product further validating the brand’s true value.

Building a retail consumer brand can only be accomplished with the cooperation and support of its retail partners and we are very appreciative of the team effort that went into getting NutraBars on shelf at Walmart.

Our success at Walmart has raised wholesale buyer awareness for the BARS. Nielsen and other consumer package goods data services fuel the sales forces of our distributor networks affirming the results that can be expected from merchandising NutraBars. Thousands of independent pet stores and many hundreds of grocery store chains will be offering the BARS making their availability nationwide.

Now the business of building a consumer franchise begins in earnest. Our commitments to shareholder
equity are directly tied to the equity we build for the AAPT brands. To achieve that goal we are pleased to announce AAPT has retained the expert and creative services of San Diego based Nuffer, Smith, Tucker, Inc. to create an impactful social media brand for NutraBar that will establish its presence and engage the nation’s dog owners with the first true food bar for dogs and signal the end of the dog bowl and the beginning of the dog bar.

NST has been instrumental in building powerful and effective brand consumer package goods franchises using the tools and channels of social media. You can expect to see and hear a great deal more of the NutraBar as we anticipate our on-shelf presence with neighborhood convenience stores as well.


Lisa