All American Pet Company Inc (AAPT)

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From the President's Desk:
http://www.allamericanpetcompany.com/presidentsdesk.html

From the Desk of the President Lisa Bershan
April 9, 2013

We have been very busy.

WE WISH WE COULD tell you everything about all that has been going on – as it was happening – but then we could not get the work done that you expect from us.

Our business with Walmart is growing rapidly. We continue to receive weekly reorders from the DC’s with clockwork regularity. We have learned that the stores are increasing their inventory minimums to keep pace with the BAR’s retail acceptance and the reception America’s dogs have had for NutraBars.

WE HAVE GONE FROM CONCEPT TO MARKET!
Moreover, AAPT’s sell through success at Walmart has opened opportunities for sources of structured financing facilities such as purchase order funding and receivables financing that do not dilute shareholder value. We will use these lines to expand and advance our production facility, social media participation, national media advertising, public relations campaigns and coupon programs. As Walmart expands our presence throughout their national supercenters and other stores, as well as other retailers that are scheduled to come on board, the structured financing options available will expand as well.

With demand for AAPT products rapidly growing, so are our needs for capital equipment and facilities. It is our intention to maintain state of the art operations in Kansas. As dogs are social animals, so too have pet parents become active participants with social media. In fact, research tells us that more products are purchased based on the recommendations of peers, than from the influence of traditional media. To that end, each of our brand’s, has a website, Facebook page, Twitter account and a blog through which we directly exchange communications with the marketplace and our customers. We will expand these conversations with traditional media placements, public relations events and editorial placements while rewarding both the willingness to try new products as well as customer loyalty with valuable coupons.

AAPT intends to protect and enrich the investment of its shareholders by accruing equity in our brands – the company’s most valuable assets. Our continuing strategy is to avoid share value dilution by utilizing lender instruments and vehicles available domestically and abroad to enterprises with expanding cash flows from manufacturing.

This is a complicated business requiring our full and complete attention. We want you to know that while there may be moments of communication silence between us; we are all quite busy changing the dog food business forever.


Lisa