Baristas Coffee Company, Inc. (BCCI)

[bcci]

BCCI Baristas Brand Continues to Grow with Launch of Coffee Ice Creams!

As a strategy, the product launch allows BCCI a nice test phase while establishing a strong local foothold in the New York metropolitan area and allow the time necessary to add new products to the line up. The ramp up to "the summer season" will put the Company in full swing well ahead of the summer rush. This will allow BCCI to get the product on the shelves now and to start taking purchase orders for delivery.The potential of this product and the relationship with Calip Dairies and early consumer testing has been overwhelmingly positive. The potential Q1/13 revenue is in the high 6 figures..

The Company plans to support this initial product distribution with a marketing strategy and budget to maximize the potential consumer acceptance in the retail marketplace. The impact of having the ice cream on shelves will have an immediate positive impact on revenues and will pave the way for Baristas additional branded products currently under development.

Plus BCCI reported that 2012 revenue was up about 20% over 2011 and operating expenses are down significantly as BCCI continues to refine the supply chain. More importantly, BCCI IS PROFITABLE!

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