The reason Dry Fried Wings is called the San Francisco sensation is because that's where they originated. A few Chinese restaurants had been serving them and getting very favorable feedback about the product, so the wings were more or less, spun-off from the restaurant menu, to be developed as a stand alone item that a co-branding or whole outlet can be built around.
From what JB has described, it sounds like a new food chain is the main focus, what with hiring the chef to develop other dishes to go with the wings, along with all the other stuff that has been laid out.
Actually, that was a response to the guy that wanted to know where the San Francisco sensation came from.