Plastic2Oil Inc (PTOI)

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I have had JBI, P2O, and John Bordyniuk (sp) on a google alert for the better part of 2 years. It will alert me in the event that any of these or all of these terms are part of an article, news release or released in any way shape or form in print that is published on the Internet. As a result, it should include most of the references to these terms. 99.5% of any reference to these terms come from this site. I am alerted at least 3 or 4 times a day from sources or references from iHub discussing JBI.
There have been only a few references outside of this site. Mostly on small journals, quasi scientific shows on Discovery channel, etc. My point is that any meaningful reference on any mainstream news services never references JBI. Not sure why that is but I suspect I will hear many reasons why in alerts from posters here. Both positive and negative.
I doubt it is because the company which requires a lot of cash to continue operating would prefer not to have any publicity.
Why is this not reviewed by reputable journals? Any comments?