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Showmethepennies

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Re: justlovethegame post# 53810

Tuesday, 04/02/2013 9:41:03 PM

Tuesday, April 02, 2013 9:41:03 PM

Post# of 80868
Just concentrate on net sales. The ad allowance is the discount they offer retailers to display their product. They tried to classify this as advertising expense under SG&A in the past but that is not correct GAAP reporting. So the net sales line is what they're actually selling for.
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