Ummm if you're banking tens of millions of dollars why be cheap and risk it by not spending the money? If it ain't broke don't fix it! I really appreciate promoters who aren't cheap to do a job right. Because at the end of it all, $2M is a rounding error to them.
I've seen many promoters who tried to cut corners and have lost huge potential $$ by being cheap.
But I think these mailers do work. I need this sucker to $1 please so hire kids to place flyers on car windshields outside of malls please ;)
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