Fuse Science Inc (DROP)

[BAR123]

Math, can someone please show me on paper how a large institutional investor would invest in a company, ie FUSE at lets say .17c then short the stock which is hard to borrow. I am a bit lost on how they do this. If they are buying shares at .17c and they want that to go up but first they short it down to say .115c. So they make .06c on that trade then run it back up. Isn't it easier to just make it go up??? They have tons of great news to go on. Why not pump it back up to the .28c level again?

Just wondering why now and when does it change back to wanting it to go up.

Thanks in advance.

Signed,
Confused as to the overall strategy.