The problem as I now see it is that JB could have put out many PR's but opted to put out a letter with everything that is happening at once in the letter.
Example.
"To that end, I have begun to utilize recent career connections I’ve made with some of the largest financial institutions in the world to assist in securing a synergistic acquisition we have recently targeted. Purchasing a well-established, profitable restaurant chain that is 90 percent franchised will yield immediate cash flow with enormous revenue growth, and will also enable us to increase our margins and spread our G&A, marketing and distribution costs across a large number of restaurants for the good of both concepts. The targeted concept also provides attractive growth opportunities, durable competitive advantages, and, of course, many new branded outlets for our Dry Fried Wings. Any acquisition we choose to pursue will be done to further enhance and greatly accelerate our long-range revenue and growth goals."
Now I don't know about others on this board, but that was a real turn on to my imagination as to what was happening behind the scenes. We think... Who is he negotiating with and what financial institutions. Then in the CC we get no follow up worth mentioning.
There are many points that were made in the letter that could have been put outin ongoing PR's like he did with the Chef PR.
So now we are told no PR's for awhile even though that's what we think is needed .
