"Endorsement Partnerships
Our endorsement partnerships represent a cornerstone for the Company’s efforts to build brand and product identity and awareness more rapidly than traditionally realized from basic advertising and promotion. This is facilitated by leveraging the social media consumer following of each sports figure to reach our target consumer base. It is believed that this will allow for more targeted marketing messages to be delivered in real time, with increased quality and relevance to our target consumers. We have entered into endorsement partnerships with the following sports figures:
· Tiger Woods: World Leader in Golf
· Tyson Chandler: New York Knicks
· Paul Rodriguez: Skateboarder
· Andre Ward: Boxer
· Michelle Ray: IFBB Fitness Pro
· David “Big Papi” Ortiz: Boston Red Sox
· Jose Bautista: Toronto Blue Jays
· Ken Griffey, Jr.: Retired Baseball Player
· Arian Foster: Houston Texans
· Ronde Barber: Tampa Bay Buccaneers
· Glover Quin: Houston Texans
· Nolan Carroll: Miami Dolphins
· Paul Pierce: Boston Celtics
· Florida Panthers: National Hockey League
Under these agreements, our partner athletes license us to use their name and image in connection with the promotion of our products. They also undertake to make ongoing social media promotion of our products (e.g. Twitter, Facebook), as well as endorsements in more traditional media forums such as television and radio. In certain circumstances, our brand may be promoted on athletic gear they use.
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From the S-1
