Intel Corp (INTC)

[chipguy]

And you can bet it will sell for far less than $400.

I am not quite so confident. At best it will be manufactured and sold in volumes close to two orders
of magnitude less than a mainstream Intel x86 processor and it is built in a more expensive (SOI)
process.

That being said, the 970 should still be less expensive than any comparable 130 nm IPF processor.