Pulse Beverage Corp. (fka PLSB)

[Ready4bluesky]

Interesting article that mentions Dr Pepper Snapple Group CEO Larry Young recently stated he “sees the better-for-you beverage portion of the business accounting for 40-50% of sales in coming years.” Cold drinks are hot in 2012

The growing market demand for healthier products presents a perfect environment for Pulse to offer the lower calorie natural lemonades and functional nutritional beverages.

I’ve been monitoring the Cabana supply every few days at my local Safeway store over the past few weeks. The product appears to be selling nicely without any advertising or even an end cap display. They were down to just a few bottles last week (completely re-stocked yesterday when I stopped by). I am pleasantly surprised with how well the lemonade is selling considering we’ve had temperatures averaging in the 30’s and 40’s during our Winter season. I can only imagine how well this product will sell during warmer weather and with better display.

Does anyone else have any info on Cabana sales activity at your local retailer(s)? I would guess the more southern states (Arizona, New Mexico, Texas, and California) are already seeing very strong lemonade sales. I’m not expecting the upcoming financials to reflect a huge sales surge since the large chain retail listings were just coming on board at the end of 2012. However, I can’t wait to see the 2nd and 3rd quarter financials! I think that’s where we will really see some action...

GLTA