Sulja Bros. Building Supplies, Ltd (SLJB)

[YankeeAce]

Here's an old article, but still a very good read. Dated August 15, 2005.

http://www.bizjournals.com/industries/real_estate/residential/2005/08/15/nashville_story1.html?page=....

Comments:
-Recent trends have been to more contemporary furniture
-5-10% of Nashville furniture customers are loft owners
-2000 lofts expected to hit the Nashville market in the next few years (Loftwerks is ahead of the pack)
-Loft owners are typically in their 20's to 30's and affluent people (these are trendy people that will love the new loft furniture)
-"...they want something to come home to that is simple." I couldn't disagree more. The article is referring to loft owners. Younger people are not into simple stuff they are into trendy fad items with techie appeal and a new age look. As long as the new furniture does not look too much like the old castle furniture from the middle ages it will sell like wildfire if Dennis can properly reach his target market.