Yes, the exchange does matter. Either the NASDAQ or the NYSE is fine, but the vast majority of both retail and institutional buyers will not invest in OTC stocks.
Most knowledgeable investors don't care when a bank has a reverse split (it's quite different if the company is a biotech, for example.) Very often it's for the best, and the PPS rises.
Under $1 is a huge psychological barrier for American investors! For many, that is when they sell. For others, if the stock has been trading above $1 for a long period of time, it's when they buy because they feel that the stock will quickly "jump back" above $1. A bit hard to explain.
Best of luck! -Gary
All that is needed to make a happy life is within yourself, in your way of thinking. -Marcus Aurelius
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