Rocky Mountain Chocolate Factory (RMCF)

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RMCF Announces Continuing International Expansion With Licensing Agreements in South Korea and Kingdom of Saudi Arabia

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RMCF) (the "Company"), which franchises/operates gourmet chocolate stores and manufactures an extensive line of premium chocolates and other confectionery products, today announced the continuation of its international expansion strategy with the signing of Licensing Agreements ("the Agreements") in South Korea and the Kingdom of Saudi Arabia.

"We are very pleased to announce the continued expansion of our international franchising initiative with the signing of Licensing Agreements with strategic partners in South Korea and the Kingdom of Saudi Arabia," stated Franklin Crail, Chairman and Chief Executive Officer of the Company. "We commenced the international expansion program approximately one year ago with the signing of a Master License Agreement that anticipates the opening of 100 stores in Japan over a ten-year period. To date, 5 Rocky Mountain Chocolate Factory stores have opened in Japan, where consumers have exhibited great enthusiasm for our brand and our products. We continue to evaluate licensing opportunities in a number of additional countries and expect the opening of international franchised stores to gain momentum in coming years."

Under the terms of the Agreement for South Korea, the Licensee will open five (5) Rocky Mountain Chocolate Factory stores within 30 months following the execution of the Agreement. The Licensee has also been granted a 30-month option to convert its initial License Agreement into a Master License Agreement covering the entire country of South Korea. If the Licensee chooses to exercise the option prior to its expiration date, the Licensee will acquire the right to itself and/or through third-party franchisees to develop not less than 30 Rocky Mountain Chocolate Factory stores, inclusive of the five (5) stores developed under the terms of the initial License Agreement.

Under the terms of the Agreement for the Kingdom of Saudi Arabia, the Licensee will open and begin operating four (4) Rocky Mountain Chocolate Factory stores within 30 months following the execution of the Agreement. The Licensee has also been granted a 30-month option to convert its initial License Agreement into a Master License Agreement covering the entire country of Saudi Arabia. If the Licensee chooses to exercise the option prior to its expiration date, the Licensee will acquire the right to itself and/or through third-party franchisees to develop an additional six (6) Rocky Mountain Chocolate Factory stores in the Licensed Territory.