Be Active Holdings, Inc. (fka JALA)

[Freddybaby]

Jala site with Nestle on it...

Does this have anything to do with anything?

I'm understanding this to be just a retailer of nestle products having nothing to do with JALA ..... But just in case it's anything I thought I'd post it for everyone to look at

http://jalaicecream.com

Established February, 2009 Jala Ice Cream was setup to properly represent multinational corporations on a highly professional level through applying up to date marketing and sales mechanisms that suits market need in the Palestinian Territories. As well as state of the art computer system with remote access to data by sales representatives and supervisors to closely monitor sales (variety & quantity), debts, and remain up to date with any new sales and marketing promotions through their handheld computer devices. Moreover, Jala Ice Cream was keen from the beginning to facilitate its mission through setting up an appropriate warehouse, modern delivery trucks, and new private cars to representatives.

Jala Ice Cream partnership with Nestle World Trade Corporation (NESTRADE) in the Palestinian market mainly in the Ice Cream business, Nestle Pure Life drinking water, Nescafe RTD, and assortments of chocolates & biscuits has given it the advantage of easy access to all A & B class retail outlets, thus establishing its own market share as a main supplier of premium products with a very transparent sales and account system. The latter asserted to retail outlets the integrity of Jala Ice Cream in doing business. This fact has earned Jala Ice Cream the trust and continuity it seeks with retail outlets noticeable in its fast growth over the last 2 years.

Whereas, other companies are building their sales and market share on shaky grounds through heavily relaying on wholesalers to distribute their products for them, Jala Ice Cream is doing the right but hard way through reaching every potential customer it can to better serve its products and customers, and eliminate unnecessary higher and/or different end consumer prices usually induced by wholesalers. This fact enabled Jala Ice Cream to maintain a steady increase in sales and market share.

Among the many strong avenues of Jala Ice Cream in increasing sales and expanding market share is the "give and take annual reward system" applied with the majority of its customers. It is simply an incremental bonus system whereby Jala Ice Cream rewards its customers through cash checks at the end of the year depending on their level and variety of intake. Other avenues to promote Jala Ice Cream products is to persuade retail outlets to minimize competitors' products in return of installing a store sign for them (effective in good number of times) or others. All of the above comes inclusive with the continuous product merchandizing, tasting, end consumer promotions, ATL and BTL activities. Not to mention our affiliation with other renowned brand names in other segments of the market, conditionally they are the market leader in their segment, through joint promotions such as LG and others. In doing so, we aim at reaching a higher number of potential customers in the premium segment.

Currently Jala Ice Cream team consists of 39 employees both full and subcontracting divided as follows: