Be Active Holdings, Inc. (fka JALA)

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do some DD man....Skinny Cow

In the United States, the Skinny Cow brand owes much of its success to simple word-of-mouth, with people discovering the range and sharing it with their friends.
Skinny Cow ice cream ICE CREAM: Its low-calorie, low fat, yet unexpectedly indulgent products, have driven its success.

Loved by thousands of women across the United States - including celebrity talk show host Oprah Winfrey - the brand actively encourages consumers who appreciate its products to share their views and regularly features real fans’ comments in its advertising communications.

Founded in Jersey under the name Silhouette in 1991, and featuring the Skinny Cow logo, the brand’s low calorie ice cream sandwiches were an instant hit in the small shops and markets of Manhattan, New York.

In 2004, it was acquired by Nestlé Dreyer’s Ice Cream and re-launched as Skinny Cow.

Skinny Cow ice cream has enjoyed steady growth every year since its acquisition by Dreyer’s. Its low-calorie, low fat, yet unexpectedly indulgent products, have driven its success in the United States, Canada, Australia, and Puerto Rico.

Related information:
Skinny Cow website