Be Active Holdings, Inc. (fka JALA)

[OhManIDied]

IMO, JALA is well en route to turn into a hugely-profitable company, like their other company, silhouette brands (Skinny Cow).

SKINNY COW: Annual sales grew from $600,000 in fiscal 1997 to $1.8 million in 1999 and more than $5.5 million in 2000.
The year-end results for fiscal 2001 reflected Silhouette's rapid growth, with revenues increasing from $5.5 million in 2000 to more than $27.7 million in 2001, while net income increased from $129,218 to $433,658. -- In 2001, they began distributing to over 1000 Wal-Marts nationwide, leading to far more rapid growth (5.5 to 27.7M revenue). I bolded the net income for those of you who commented on their "low" profit margin, which is actually expected for a product that needs to be transported while refrigerated.

I almost want to hold this for the next 3 years.. What do you guys think?

Feel free to do your own DD!!!

Here is my source: http://www.fundinguniverse.com/company-histories/silhouette-brands-inc-history/

Here is the Jan. 9th JALA SEC filing for comparison: http://www.sec.gov/Archives/edgar/data/1514514/000152153613000027/q1100922_8k-beactive.htm