Wednesday, March 06, 2013 5:24:32 PM
From:
http://www.praemium.com.au/wp-content/uploads/120918_AcquisitionOfWealthCraftSystems.pdf
WealthCraft CEO Kelly Tallas stated, “We are delighted to be joining with the Praemium team. Both companies have a common vision for the future of investment advice centred on strategic asset allocation and web-based transparency. We believe that Praemium’s model portfolio investment platform is the best of its kind and that with our CRM / Financial planning software system the combined product will be a very exciting proposition. Similarly we see considerable potential for our system to penetrate the Australia and UK markets with a highly flexible planning tool built on a world-class CRM.”
Praemium CEO Michael Ohanessian commented, “This is a strategic acquisition for Praemium. WealthCraft’s financial planning tools and CRM will complement our market-leading portfolio administration system V-Wrap as well as our SMA investment platform. With regulatory reforms to financial advice just around the corner in Australia and the UK, it will be important for financial planners to demonstrate traceability in their dealings with their investor clients. WealthCraft’s CRM tracks all client communications and keeps all records in one place, offering the traceability planners require. Likewise WealthCraft’s financial planning tools are easily customisable and hence offer a low-cost, scalable solution for financial advisors looking for a more appropriate solution in a more highly regulated environment.
“Another important factor in our decision to acquire the WealthCraft business is that it provides a distribution channel for our Jersey-based international platform. WealthCraft has a number of important financial advisory clients in the Asia region and they service the same market that our Jersey-based platform targets.”
For further information contact: Mr Michael Ohanessian, CEO +61 (0)413 549 122
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