Welcome to the family. The PPS is not controlled by the company, the price is controlled by supply and demand, well mostly. There are market makers, like NITE among others that hold the price down and do not let it run for a couple of reasons. 1. They are accumulating shares and hold the price down while the gather the amount they have targeted and then let it rise then sell into it. It increases their profits. 2. They also will lower the price, sometimes with very small orders like 100 or 1000 shares, then buy at low prices to cover their short positions. It is very common to see. If you have level 2 you can watch it happen as the day goes on. Good luck.
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