Everything must be put into context. What is the definition of "soon" in the business world, a week, a month, two months or more? What is the definition of "soon" for certain tasks or processes?
"Soon" to outsiders waiting for something to happen probably has a different meaning than it has to someone that has to bring all of the details together to make it happen while considering everything else related and non-related that is going on.
It's pretty obvious that at least a few people here feel "soon" means <= two weeks...
Soon to an astronomer could mean decades, centuries or a millennium.
"But you shall remember the Lord your God, for it is He Who gives you power to get wealth, that He may establish His covenant which He swore to your fathers, as it is this day."
-Deuteronomy 8:18