Friday, March 01, 2013 1:37:41 PM
(1) Destiny is working with one major marketing research company who has Fortune 500 customers like McDonalds, etc. I can't remember the name. The MR company will be using Clipstream G2 in market research videos on these Fortune 500 accounts. The business activity should start in early March, I believe. They didn't say when we might see Market Research videos online for various companies, but they are coming. Steve said that Market Research videos are perfect for this early use of Clipstream G2 because the Market Research is conducted for a few weeks, then the videos are taken down. The temporary use of videos allows Destiny to keep improving minor issues without any downside risk.
(2) The Daily Play MPE website is a Music rating website that will rate the music tracks played via Play MPE. Steve stated that Google is expected to rank this website high in their Google Search results because of the continually changing music tracks. When a user types a band name into a Google Search, they will see the DailyPlayMPE website in their search results list. These Top 20 rankings will motivate music labels to send their music files through PlayMPE so that their songs will rank on these web-based lists instead of using a secondary distribution method which mean the songs won't rank on PlayMPE.
(3) Destiny is close to releasing their Band website pre-release music solution that they have been working on with Universal (I believe). It should be available later this month. Artists will put pre-release music on their website that fans can sign-in to get. The pre-release music will be delivered to those fans via PlayMPE only until the albums appear in the stores, then the pre-release versions will be deleted from the fans play list. So they have to buy it from itunes to keep playing the songs. I think that is how it goes.
These are the near-term issues that were in the AGM and the office meeting.
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