Consumer Sector Ideas

[gfp927z]

Reeds -- >>> Reed's Inc. Announces the Launch of Four New Flavors of Reed's Culture Club Kombucha



Press Release: Reed's, Inc


Feb 28, 2013


http://finance.yahoo.com/news/reeds-inc-announces-launch-four-133000217.html




LOS ANGELES, CA--(Marketwire - Feb 28, 2013) - Reed's, Inc. ( NYSE MKT : REED ), maker of the top-selling sodas in natural food stores nationwide, announced today that they have added four new flavors to their new Reed's Culture Club Kombucha line. The flavors are Pomegranate Ginger, Passion Mango Ginger, Cabernet and Coconut Water Lime.

Chris Reed, Founder, Chairman and CEO of Reed's Inc., stated, "We continue to have a great response to our initial four flavors of Kombucha and many requests are coming in from retailers around the country for more variety of flavors. Our first flavors were very inspired, with nouveau flavor combinations like Hibiscus Grapefruit Ginger Kombucha. In this new round of flavor development, we were compelled to be even more inventive, resulting in our new Coconut Water Lime Kombucha -- the first marriage of the fast growing coconut water and Kombucha beverage categories. Our new Cabernet Kombucha was inspired by our customers telling us they are using our Kombucha as a wine substitute. Since our third quarter 2012 launch, we have emerged as a clear front-runner in the competitive Kombucha category, establishing ourselves as the number two player. Our sights are clearly set to be number one."

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

<<<