Reeds Inc. (REED)

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4 New Kombucha Flavors Launched

Pomegranate Ginger
Coconut Water Lime
Passion Mango
Cabernet Grape

LOS ANGELES, CA -- (Marketwire) -- 02/27/13 -- Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that they have added four new flavors to their new Reed's Culture Club Kombucha line. The flavors are Pomegranate Ginger, Passion Mango Ginger, Cabernet and Coconut Water Lime.

Chris Reed, Founder, Chairman and CEO of Reed's Inc. stated, "We continue to have a great response to our initial four flavors of Kombucha. Many requests are coming in for more Kombucha flavors from retailers around the country. I consider our first flavors inspired, with nouveau flavor combinations like Hibiscus Grapefruit Ginger Kombucha. We felt compelled to try and out do the first four flavors in this new round of flavor development. Our new Coconut Water Lime Kombucha is the first marriage of the very fast growing coconut water and kombucha beverage categories. Our new Cabernet Kombucha was inspired by our customers telling us they were using our Kombucha as a wine substitute. In many of our new accounts we are emerging as the clear number two brand of Kombucha."