The new coffee place is NOT "right on University" as you stated. It's over a mile away from the ASU campus. I copied/pasted the pertinent info below from their PR about it:
In a release, the Company noted that the newly constructed location is at 1845 E. University Drive, Tempe, approximately 6000 feet from the ASU campus is situated in conjunction with Arizona's first green construction and technology car wash.
Last I checked, 6000 feet is over a mile away from the campus (5280 feet in a mile).
They probably intentionally said that it was 6000 ft rather than saying it's "over a mile" away b/c listing it in feet makes it sound closer than it is.
And, FWIW, I'm not short. I actually have no money invested in this stock (never have), but I thought about it after stumbling across it in my research one day. I really like the idea (which seems to be very popular in Northwest part of the country), but from all I can gather in my research about the management, they are not very good at running this business. As many have posted earlier, there are lots of unfulfilled promises and fluffy PRs.
I watched all those YouTube videos about the supposed TV show they were hoping to have. It actually looked like it was going to be quite entertaining. Had that ever taken off, things might have been really different for BCCI. Maybe it still will, but who knows?
I emailed BH for info about the company when I was looking into trading it, but I never even heard back. It was just some general questions that any IR person should be willing to answer. Certainly didn't instill any confidence in me to invest.
Also, whenever you open up a new store and feel the need to put the stock ticker on the sign, you know what his true motivation for his business is: selling stock for money. Not selling coffee.
