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Tuesday, 02/26/2013 1:31:51 PM

Tuesday, February 26, 2013 1:31:51 PM

Post# of 26259
FRZT and their connection to Gree International; 'The Gree Connection'


1. Who is Gree?

Our Philosophy
Founded on the belief that a connected world is a better world, GREE set out to bring people together through the power of play. Today, GREE is the world's leading mobile social gaming platform with millions of players from Beijing to Boston—and we've only just begun. We believe that fun is a universal language, so we're inviting the world to come play.

Our Products
GREE is dedicated to building the best in mobile social gaming for players and developers, while creating and supporting unique free-to-play game content.

Looking for the newest mobile games while surfing the web? Visit product.gree.net and discover hit games for iOS and Android, watch game trailers, sign up for our newsletter and so much more!

Come play on the world's leading mobile social gaming network. Discover new games, connect with friends and compete for achievements, all on GREE for iOS and Android.

GREE Platform gives developers the tools to master free-to-play with a suite of social mobile features, access to GREE's high ARPU user base, and an incentivized invite system that closes the loop on viral acquisitions. Learn more at developer.gree.net.

Our History
Feb. 2004 Release of GREE alpha to the public by Yoshikazu Tanaka as a personal hobby
Mar. 2004 Exceeds 10,000 users
Dec. 2004 Established GREE, Inc.
Nov. 2006 Launches EZ GREE (now au one GREE) as a KDDI Mobile official service
Feb. 2007 Launches GREE as a NTT Docomo official service
Mar. 2007 Exceeds 1 million users
Aug. 2007 Launches GREE as a Softbank official service
Dec. 2008 Listed on the Market of the High-Growth and Emerging Stocks
Apr. 2009 Exceeds 10 million users
Jun. 2010 Exceeds 20 million users
Jun. 2010 Listed on the first section of the Tokyo Stock Exchange
Jun. 2010 Release of third-party applications on "GREE Platform"
Jul. 2010 Relocates Company headquarters to Roppongi Hills Mori Tower, Tokyo
Nov. 2010 Announcement of investment in Project Goth, Inc.
Dec. 2010 Launches "GREE Platform for smartphone"
Dec. 2010 Exceeds 23.8 million users
Jan. 2011 Establishment of a subsidiary, GREE International, Inc. in the US
Jan. 2011 Acquisition of Atlantis Co., Ltd.
Jan. 2011 Announcement of business collaboration with Tencent
Apr. 2011 Buys US social mobile gaming platform OpenFeint for $104 million [2]
May 2012 GREE purchased the mobile game developer Funzio for $210 million


GREE Partners Fund has $10 million (http://www.greepartnersfund.com/) committed to investing in and fostering upstart developers and those who qualify can receive an equity investment of $1 million or more! With the announcement of this partners fund, Gree also outlined their acceptance criteria (see last paragraph - FRZT satisfies every one)

1. have previously released a mobile game - CHECK
2. know how to manage post-launch content and delivery - CHECK
3. understand how to achieve free-to-play monetization - CHECK (this is where our Flurry partnership fits in)
4. located in North or South America - CHECK

More on the Gree Partners fund here - http://www.polygon.com/2013/2/5/3954252/gree-partners-fund


Alright, so Gree is a huge international mobile game giant and industry leader who wants to invest some of its cash hoard on forming partnerships with North American independent game app developers (like FRZT), and FRZT just so happens to meet Gree's minimum acceptance criteria. So what, there are probably thousands of independent app developers who meet the minimum standards (most of them are private companies by the way - not FRZT though). But consider, Gree and Freeze Tag are already in bed together (FRZT / Gree partnership announcement: http://www.develop-online.net/news/42198/Gree-snaps-up-four-more-indies) and Gree will even be promoting FRZT's next original title, Party Animals to be released in the 1st qtr. FRZT is even listed as a featured publisher on Gree's website (https://docs.developer.gree.net/en/globaltechnicalspecs/partners)!



Could there be something more into the decision to hold Party Animals a few months? Perhaps Gree wanted FRZT to release their title with Activision first and before announcing the release of Party Animals along with something much, much bigger?
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