FRZT and their connection to Gree International; 'The Gree Connection'
1. Who is Gree?
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Our History Feb. 2004 Release of GREE alpha to the public by Yoshikazu Tanaka as a personal hobby Mar. 2004 Exceeds 10,000 users Dec. 2004 Established GREE, Inc. Nov. 2006 Launches EZ GREE (now au one GREE) as a KDDI Mobile official service Feb. 2007 Launches GREE as a NTT Docomo official service Mar. 2007 Exceeds 1 million users Aug. 2007 Launches GREE as a Softbank official service Dec. 2008 Listed on the Market of the High-Growth and Emerging Stocks Apr. 2009 Exceeds 10 million users Jun. 2010 Exceeds 20 million users Jun. 2010 Listed on the first section of the Tokyo Stock Exchange Jun. 2010 Release of third-party applications on "GREE Platform" Jul. 2010 Relocates Company headquarters to Roppongi Hills Mori Tower, Tokyo Nov. 2010 Announcement of investment in Project Goth, Inc. Dec. 2010 Launches "GREE Platform for smartphone" Dec. 2010 Exceeds 23.8 million users Jan. 2011 Establishment of a subsidiary, GREE International, Inc. in the US Jan. 2011 Acquisition of Atlantis Co., Ltd. Jan. 2011 Announcement of business collaboration with Tencent Apr. 2011 Buys US social mobile gaming platform OpenFeint for $104 million [2] May 2012 GREE purchased the mobile game developer Funzio for $210 million
GREE Partners Fund has $10 million (http://www.greepartnersfund.com/) committed to investing in and fostering upstart developers and those who qualify can receive an equity investment of $1 million or more! With the announcement of this partners fund, Gree also outlined their acceptance criteria (see last paragraph - FRZT satisfies every one)
1. have previously released a mobile game - CHECK 2. know how to manage post-launch content and delivery - CHECK 3. understand how to achieve free-to-play monetization - CHECK (this is where our Flurry partnership fits in) 4. located in North or South America - CHECK
Alright, so Gree is a huge international mobile game giant and industry leader who wants to invest some of its cash hoard on forming partnerships with North American independent game app developers (like FRZT), and FRZT just so happens to meet Gree's minimum acceptance criteria. So what, there are probably thousands of independent app developers who meet the minimum standards (most of them are private companies by the way - not FRZT though). But consider, Gree and Freeze Tag are already in bed together (FRZT / Gree partnership announcement: http://www.develop-online.net/news/42198/Gree-snaps-up-four-more-indies) and Gree will even be promoting FRZT's next original title, Party Animals to be released in the 1st qtr. FRZT is even listed as a featured publisher on Gree's website (https://docs.developer.gree.net/en/globaltechnicalspecs/partners)!
Could there be something more into the decision to hold Party Animals a few months? Perhaps Gree wanted FRZT to release their title with Activision first and before announcing the release of Party Animals along with something much, much bigger?
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