Very few people will "follow the bread crumbs" even if they see AuVert plastered on the side of some gold recovery machine. But go ahead and keep believing they will if it makes you feel good.
Your link however, was interesting. Mind you, these were the top ten product placements.
So lets have a Gold Rush party - They will all show up at the claim in different cars; Todd in a Mini Cooper (he is a clown), Dave in a Camaro (seems like the muscle car guy) and JJ can pull up in a BMW. Todd Hoffman can order Pizza Hut, Dave Turin will eat Reeses Pieces. They can wash down their meal with Suntory Whiskey, Red Stripe beer and various wines. When they get good and liquored up, they can pop off a few rounds with a .44 Magnum, recite some lines from Dirty Harry all while wearing stylish Ray Ban sunglasses.
Product placement isn't about mining equipment, pink sheet stocks or foreign entities no one (except the MDMN shareholder) cares about. Product placement is about items everyday consumers will be likely to purchase like the ones your link pointed out. Gold Rush viewers will buy beer, not research MDMN.
As HR pointed out, we can have an intelligent discussion of how much of the Jota claim will be featured but let's not throw out an absurd notion that the show will generate more shareholders and mucho publicity for MDMN. It's entertainment, not a 6-part televised shareholder infomercial. In my opinion, the mention of MDMN will occur when the "voice-over" guy is describing who JJ is right before he meets the Hoffmans. It will probably be similar to this: "Mr. Juan Jose Quijano Fernandez, a local landowner and Chilean mining industry fixture for 30 years has allowed the the Hoffmans to mine the Jota claim for 15% of any gold they find. He is the president of a mining company and he estimates that there is $6 billion in gold on the claim."
