Panache Beverage Inc. (fka WDKA)

[thesmalls]

thanks for the responses. these stocks are generally not in my wheelhouse but i do have some background in that industry with respect to product placement. if they hit that "sweet spot" where they get the audience that wants a backlash at the expensive brand names - they will win big. kind of like Wrangler did when they relaunched and went after "big label" jeans that offered nothing but a high price tag. i really like their advertising. it is edgy. it gets noticed. and if it compels potential investors to look further like i did - i think they can ride their strategy far.

unfortunately - the investment now is based on those assumptions and the reputation/history/track record of success of those driving the brands.

i will continue to seek out those responses and see if the strategy is hitting home. i am checking on the chicago market now.