Elite Pharmaceuticals Inc (ELTP)

[BOOYAHH!]

To be the CEO, you must be concerned about everything, including the share price.

Reasons:
1. if the shareprice continues to slide, it is a sign of an unhealthy company, this will affect potential partners.
2. It affects mergers, partnership agreements, and potential companies that can or will get involved.
3. ability to raise capital - If the price is lower, then more shares will need to be issued to raise the equivalent capital if there is a higher share price.

So maybe you have identified the problem, and that is why it is taking so long to get any deals done. Companies are merely waiting for the rock bottom price....

hence the need to change a PR, to build up the share price.