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Re: ybakdalieh post# 33271

Saturday, 11/12/2005 11:02:47 PM

Saturday, November 12, 2005 11:02:47 PM

Post# of 286288
Just from the early reports the trial appears to be going well. CC has little reason not to move this into more stores. They invest very little in terms of manpower/womanpower, money or time. The trial has every reason to be successful given the time frame just before Xmas, especially if you look at the flyer which is going into 50 to 100 mil homes. That flyer will likely double the trail store sub numbers. My own extrapolation of the sub numbers being generated by the stores and by GZFX directly by Dec. 15th is around 4000 new subs, I might be low but either way it is substantial growth in sub numbers for GZFX.

We have a 60 to 70% chance of pulling off a successful trial. I base this on the CC employees efforts, (awesome efforts by our boys on the board), Xmas seasonality, Low overall cost to CC and their return is substantial per sub, low sub count per week needed to meet the quota for a successful trial, NTFLX and Best Buy pulled it off so there is precedent, The trial is in the North East where there are large population densities, (ok not in my area of Maine but everywhere else,lol), and a trend away from brick and mortar rentals. This is all IMO and not anything more, but the pps alone will provide us a clue as the next 30 days or so fly by. Joe

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