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Tuesday, February 19, 2013 8:59:37 PM
Typically, the stock will temporarily add a "D" to the end of its ticker during a reverse stock split. Sometimes a company may concurrently change its name. This is known as a name change and consolidation (i.e. using a different ticker for the new shares).
There is a stigma attached to doing a reverse stock split, so it is not initiated without very good reason and may take a shareholder or board meeting for consent. Many institutional investors and mutual funds, for example, have rules against purchasing a stock whose price is below some minimum, perhaps US$5.[citation needed] In an extreme case, a company whose share price has dropped so low that it is in danger of being delisted from its stock exchange, might use a reverse stock split to increase its share price. For these reasons, a reverse stock split is often an indication that a company is in financial trouble.[2]
A reverse stock split may be used to reduce the number of shareholders.[3] If a company completes reverse split in which 1 new share is issued for every 100 old shares, any investor holding less than 100 shares would simply receive a cash payment. If the number of shareholders drops, the company may be placed into a different regulatory categories and may be governed by different law (i.e. whether company is regulated by SEC, in part, depends on the number of shareholders). From time to time, companies will issue a reverse split concurrently with a forward split. A forward split is rarely undertaken independently of a reverse split.[4]
Note that in reverse and forward splits, the shareholder's old shares are erased, as they receive a number of new shares in proportion to their original holdings. By contrast, in a simple stock split, the original shares remain on the exchange as shareholders receive additional shares based on their existing holdings. In both stock splits and reverse splits, the share price is adjusted in proportion to the increase in shares to maintain equal value.[5]
As an example of how short splits work, ProShares Ultrashort Silver (ZSL) underwent a 1-10 reverse split on April 15, 2010, which grouped every 10 shares into one share; accordingly, this multiplied the close price by 10, so the stock finished at $36.45 instead of $3.645. On February 25, 2011, ZSL had a 1-4 reverse split (every 4 shares became one share, which multiplied the close price by 4, to $31.83). Because of these two actions, one share of ZSL as of February 26, 2011 represents 40 shares of ZSL before April 15, 2010. These splits were necessary to maintain the price of the fund, whose value fell 90.2% from April 15, 2010 to April 21, 2011, and over 98% since December 3, 2008. Had the reverse splits not taken place, ZSL's closing price on April 21, 2011 would have been $0.3685, rather than $14.74, or .3685*40.[6][7]
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