Bebida Beverage Company (BBDA)

[math_man]

(Edit - Upon further review this "University Research" is a paper written by a SBU undergrad 5+ years ago. Not exactly peer-reviewed academic support for your point.)

That's great - how many non-alcoholic beverage companies are primary sponsors of NASCAR cars?

Zero. Red Bull pulled out after 2011 and Mountain Dew pulled out after last year.

Your very old article (I got a good laugh about people associating Dale Jr. with Budweiser) came from NASCAR's peak popularity. It's been mostly declining since and it's been a proven failure for much larger beverage companies.

All that aside, the point remains that marketing is useless if the product is not available for sale. BBDA is used to fund Brian's racing hobby, it is not used as a legitimate advertising vehicle.