Friday, February 15, 2013 8:37:18 AM
Then, the Clipstream situation. As I pointed out, Van is alone doing a great job of building up anticipation and I think the company should be also. That is the disconnect I find troubling, if the launch is coming soon. There's no secret here, if you've tried it on your machines, then you can be sure that the "playahs" on Wall Street and the tech world have, too. So, everyone knows about it, its awesome potential can change the very media landscape, launch is imminent, why the total silence about it from the company? That's what I can't figure - I don't believe that if you build a better mousetrap the world will beat a path to your door, you have to market the heck out of that mousetrap in today's world. And pre-launch buzz could be an integral part of a marketing campaign.
What bothered me about the most recent share buy back is that I don't see enough cash on hand for a major ad campaign and for the litigation that will definitely arise from companies trying to get around the patents or some Malaysian company bootlegging it, etc.
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