Monster Arts Inc (APPZ)

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Monster Offers Signs Denver Post to Analytics Services Agreement
Adding to a growing and already impressive client base, Monster Offers now delivers its proprietary Daily Deal Analytics to the Denver Post.


LAGUNA NIGUEL, Calif., Feb. 13, 2013 /PRNewswire/ -- Monster Offers (MONT), a mobile media and marketing consulting firm based out of Orange County, California, announces their newest client for Daily Deal Analytics: The Denver Post. The Denver Post is Colorado's largest print audience publication, with 1.1 million Sunday readers and 677,000 daily readers. It also boasts Colorado's largest online audience of 6 million monthly readers and unique visitors accessing 37 million pages, including 5.7 million mobile page views per month. Monster Offers has achieved success by collecting and publishing Daily Deals from multiple sites and from numerous local communities across the U.S. and Canada, finding trends and helping to decipher and making sense of marketing and related deal data for clients and consumers alike.

Through its gathering, analyzing, and distributing of Daily Deals statistics to deal providers and publishers, such as The Denver Post, Monster Offers helps to create leads, sharpen sales, and increase profits by implementing deal structures that have been shown to yield necessary ROI. With the trend toward mobile migration of tech savvy shoppers accessing Daily or special deals, and just about everything else for that matter, on Smartphones and tablets, providers of this information are now seeking new ways to take advantage of this new connection between retailers and potential clients. For this reason, Monster Offers' big data services prove especially appealing to providers such as The Denver Post.

Indeed, the Daily Deal sector has experienced brisk, if not exponential, revenue growth over the past five years. By way of example, according to the February 2012 report published by Grail Research, the US Daily Deal market is predicted to generate $4.1 billion in revenues by 2014. The Grail Report also noted that 65% of visitors to top 100 retail websites were enrolled in at least one Daily Deal email program, and that 63% of consumers receive emails from 2 or more local Daily Deal Sites. This explosive growth is due to a combination of factors, including the needs for smaller business with very limited advertising or marketing budgets to draw in customers for "low to no" upfront marketing costs, combined with consumers' desire to efficiently expand their information horizon in scouring the landscape for the best deal they can find, preferably local. Furthermore, the growing number of mobile internet connections has promoted demand for Daily Deals sites, where the huge volume of traffic means big advertising revenues for these sites. In view of these trends, it is hardly surprising that Daily Deal Media reports $2 billion in revenue in 2012 (up from $873 million in 2010 as reported by The Grail Report), showing that consumers are paying a lot of attention to Daily Deals providers.

To help meet this growing demand, Monster Offers aggregates and promotes Daily Deals to consumers via their Monster Dealies Smartphone application(s), which provides search capabilities for users to find Daily Deals based on filtering algorithms, zip codes, predictive text search by city, and user preferences. Monster Offers also sells analytical reports to Daily Deal providers, in this way generating revenue through data subscriptions by both consumers and companies.

As a result of its recent merger with Ad-Shark, Inc., an innovative leader in mobile marketing/ advertising consulting, Monster Offers now has more avenues available for creating revenues, and the combined company can offer even more services to existing clients, given Ad Shark's focus on a similar client base of small-to-mid-sized businesses. Monster Offers management sees many synergies from its acquisition of the Ad Shark client base, whose businesses represent the main target buyer for Daily Deal Analytics and provide Monster Offers with a natural window into seeing just who is accessing these deals and with better tools to help provide clients with natural leads for profitable follow up.

"We are excited to see our customer base expanding," commented Wayne Irving, II, CEO of Monster Offers. "I believe that more Daily Deals providers are interested in what deals are working in different areas, and we have found a niche in gathering and de-coding analytics and big data. We look forward to being a significant resource to The Denver Post's sales staff as it tries to more effectively market its Daily Deal information."

About Monster Offers

Monster Offers, soon to be renamed Monster Mobile Marketing™, is a public company recently created from the merger of Ad Shark, Inc., with and into Monster Offers, a leading Daily Deal Analytics provider and aggregator. Through its Monster Offers division, the company collects and publishes Daily Deals from multiple sites in numerous local communities across the U.S. and Canada. By focusing on providing innovation and utility for Daily Deal consumers and providers, the company's listings allow consumers to more easily and efficiently organize and sift through the extensive volume of deal flow or offerings by geography or product categories, or to personalize and customize their search results using keywords. More information about the company's Monster Offers division can be found by visiting the company's website located at monsteroffers.com, or at monsterdailydeals.com.

Through its Ad Shark division, the company develops and implements mobile marketing sales efforts by constructing a robust media and advertising delivery system. This innovative approach to integrating traditional internet advertising with optimized media and cutting edge ad delivery methods, all tailored specifically for the applicable Smart Device, OS, or screen resolution platform, makes the company "a player to be reckoned with" in the very competitive pool for mobile marketing services and products. For more on the company's Ad Shark division, go to the company website located at adshark.mobi.

Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Offers (MONT), with the U. S. Securities and Exchange Commission. Further information on risks faced by MONT are detailed in the Form 10-K for the year ended December 31, 2011, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Offers does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.

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