Tuesday, February 12, 2013 4:07:56 PM
It sure seems that the order number rates are consistent, starting at 490/day early in the quarter and now ramping up to around 550/day recently, based on your posts.
I want to caution everyone not to get too excited when applying multiples of $40 to $50 per order number. Average completed order size is probably indeed in that range, but not all order numbers indicate completed orders. An order number is allocated before the order is complete. So, average per order number has historically been more like $35.
I have Q3 (after returns & refunds) revenue-per-order-number at $41.80 for World of Leggings and $30.28 for OnlyLeggings. Of course, average size of order might go up during the busy season of Q4 and Q1.
Even assuming only $30 per order number, Q1 is still projecting at about $1.4 million for OL, and assuming 300k for WOL and 200k combined for the stores, that's around $1.9 mill for Q1. Still impressive. Projecting based on Alexa traffic numbers gives lower projections.
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