LOL, RFMKs own Ms. Shuman, VERY CLEARLY and DELIBERATELY lied when she told her charlatans fable here:
Case study in point. When I was an optician and was known as the "optician to the stars", I remember a little movie called "Risky Business" that was so LOW BUDGET that they could not afford to spend $ on designer sunglasses. I had some old Raybans in my inventory that were about to be discontinued. The company itself was near bankruptcy and considered an "antique that should just shut down and be forgotten". Most of those "experts" in the optical community at that time made fun of them and wrote them off as a dead end.
However, the factual story is quite different, the Raybans in Risky Business actually were the result of a $50K/Year product placement contract that Rayban had signed in 1982 with Unique Product Placement, http://www.upp.net
, in Burbank, Gary Mezzatesta, then VP of UPP, is the 1 who inked the deal, call them and ask about it, I did, and in fact, most all of the Raybans which were placed in movies and TV in the 80s were from that deal.
annual sales were sagging when the company signed a $50,000-a-year deal in 1982 with Unique Product Placement of Burbank, California, to move Ray-Bans onto the faces of film and television stars on camera. Since then Ray-Ban shades have appeared in more than 60 movies and TV shows a year. The Wayfarer line, which sold 18,000 pairs before the placement deal, has done especially well. In 1983, when Tom Cruise wore a pair in the movie Risky Business, Wayfarer's U.S. sales soared to 360,000. In 1984 (the debut of television's Miami Vice in which Don Johnson donned them), they reached 720,000. In 1985 (when Bruce Willis put them on for the Moonlighting TV series), 826,000. In 1986 (Tom Cruise again, this time in Top Gun),
So the important question that RFMK investors have to consider is WHY DID RFMKs own MS. SHUMAN deliberately lie here???, is she really this confused about reality????, is this just an example of some sociopath issues she has????, or is this a nefarious attempt by her to intentionally and maliciously mislead investors of RFMK???????