Wicked Cool Toys® Introduces Cuddly Connected Characters At New York Toy Fair; Hitting Retail This Spring
Physical and Virtual Worlds Collide with Scanimalz™, Collectible Plush Characters with Scannable QR Code Bellies
Scanimalz, Collectible Plush Characters with Scannable QR Code Bellies Make Their Debut at New York Toy Fair
Today’s generation of connected kids is rapidly growing, but traditional play is important as well-- Scanimalz offers the right way to combine traditional play with a digital component.”
(PRWEB) February 07, 2013
Scanimalz, from Wicked Cool Toys, captures what kids love—cuddly toys, technology and playing games on smart phones and tablets! With more than 30 adorable plush Scanimalz’ characters to choose from, girls and boys will love to collect them all and play with them for hours on end. Consumers can simply download the free iOS and Android Scanimalz App to scan the QR codes on the Scanimalz belly to play games, track their collections, earn points and work their way up the leader board! Wicked Cool will debut Scanimalz to media in their Toy Fair booth #2573, Level 3.
“Between the name Scanimalz and the large QR code on their bellies, we're making it easy for consumers to understand that these are scanable animals," explained Ashley Mady, President of Brandberry, the licensor for Scanimalz. “We’re owning the scanning theme in every way, from aesthetics, to activation to play pattern”.
Kids are encouraged to scan daily via bonus points, extra Scantasy Spins and hidden reveals. Each Scanimalz has different abilities and point value power within each game and there are many ways to collect points. Kids will also delight in learning about the Scanimalz story. Scanimalz are originally from SCANdinavia, frequently have SCANic attacks, are afraid of SCANacondas, like to do SCANnon balls, eat Shrimp SCANpi and make SCANtastic pets!
“Scanimalz offers kids a true, reciprocal experience both in real life and in the mobile world,” said Michael Rinzler, President of Wicked Cool Toys. “Today’s generation of connected kids is rapidly growing, but traditional play is important as well-- we found the right way to combine traditional play with a digital component.”
