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Re: Venture_Cap post# 18221

Wednesday, 02/06/2013 10:16:56 AM

Wednesday, February 06, 2013 10:16:56 AM

Post# of 194797
Next steps should be a long the lines of:

CEN Key Marketing Strategies
The following are two key strategies and phases which CEN plans to penetrate the marketplace:
(1) Launch products through electronic sales media and internet and utilize high profile celebrity guests and friends. Set up distribution to Wal-Mart type stores.
a. Internet advertising and sales
b. Industry specific magazines and articles
c. Professional athletic teams and individual endorsements
(2) Launch products through national retail distributors including Wal-Mart and Costco.
The CEN brand is marketed primarily in the mass market retail channel with additional, yet limited distribution in health food stores. Our products will be sold domestically in leading retail outlets in all 50 states as well as internationally. Our mass market customers include:
a. Warehouse clubs such as Costco, Sam’s Club and BJ’s.
b. Mass merchandisers such as Wal-Mart and Target.
c. Drug stores such as Walgreens, CVS, Rite Aid and Longs.
d. Supermarkets such as Fred Meyer, Giant, Kroger, Publix, Safeway, Stop & Shop, H-E-B and Raley’s.