Bravada International Ltd (BRAV)

[Jammin1]

I think we're looking at the same chart and seeing different things.
Change the time frame to 3 months for the OL traffic rank chart.
You'll see 4 spikes between Thanksgiving and New Year's, and another 4 spikes since then, but the Christmas season spikes were taller and wider. January's were weaker.

There was also a small spike in October.

Your memory of 155k-200k, if you're talking about OL ranking last quarter, is not what I see. The rankings are for the previous 3 months, so the real ranking for the quarter is where you see it on Jan 1st, which was 96.4k. In fact, the 3 month rank was already below 155k by Halloween, and dropped steadily from there.

I recorded the 1-month ranks, too. For October, the rank was 116k. For November, 103k, and for December, an impressive 81k. January was 94k, so it was between November and December, and about the same as Q4 overall.

Be careful not to get caught up in wishful thinking. The human mind can play tricks and show you what you want to see, instead of what's really there. Investing is a good way to discover that.