YOU On Demand Launches Full Suite Of Products For Its Video On Demand Cable Platform In ChinaLast update: 2/1/2013 10:36:00 AMRetains Experienced Investor Relations and Corporate Communications Firm JCIR to Expand Investor and Media Awareness -
NEW YORK,
Feb. 1, 2013 /PRNewswire via COMTEX/ -- YOU On Demand Holdings, Inc. (YOD) ("YOU On Demand" or the "Company"), the leading Pay-Per-View (PPV) and Video On Demand (VOD) platform service in China, is pleased to announce the successful launch of its full suite of entertainment offerings with an aggressive multi-tactical marketing campaign targeting the February 10th start of the Chinese New Year. The initial phase of the planned, multi-tiered launch, offers China-based consumers several choices, including: -- Transactional (TVOD) - This service offering provides users on demand access to all the latest Hollywood releases and leading independent movie titles (retail price of US$1-$2). YOU On Demand is offering titles from all of our studio partners including: Disney Media Distribution, Paramount Pictures, Universal Pictures, Warner Bros., Miramax Films, Lionsgate and Magnolia Pictures. Some of the more popular titles YOU On Demand has seen being purchased during pre-launch tests include: Marvel's The Avengers, Transformers: Revenge of the Fallen, Star Trek (2009) and The SpongeBob SquarePants Movie. -- Subscription (SVOD) - In addition to TVOD, users are able to choose among two monthly Netflix-type subscription packages (retail price of US$3-$5), each with access to popular, hand-picked titles: -- The first variation includes a variety of Hollywood library titles and is branded YOU Cinema On Demand; -- The second, CHC Cinema On Demand, offers exclusive access to domestic Chinese, locally produced movies. YOU On Demand's inaugural marketing campaign is using a wide variety of traditional and non-traditional marketing tactics, some of which include: Video Promotions, Radio, Scrolling Subtitle Messages, SMS Messages, Social Media, Web Banners and Landing Pages, Cable Box Messages, Magazine/TV Guide/ Newspaper Ads, Demonstration Areas in Payment Centers, IPG Advertisements and Promotions & Sweepstakes. "After almost two years of hard work and focus on being granted the requisite exclusive Chinese governmental approvals as well as cinema industry approvals, cultivating relationships with early adopter cable operators and securing content from leading Hollywood studios and key independent U.S. distributors, it is very gratifying to now move onto the next growth stage of our business," said Shane McMahon, Chairman and CEO of YOU On Demand. "While working with U.S. studios to ensure that all content is delivered through set-top boxes that meet U.S. industry approved technical standards for content protection, and with YOU On Demand's world-class platform implemented, our focus is on continuing to generate operating efficiencies and increased scalability in order to provide consumers with the most captivating and attractive programming. "We are also excited to announce a new collaboration with JCIR," Mr. McMahon, added. "After meeting with their team, we were very impressed with their experience and consistent success assisting companies across all industries, especially in the entertainment and media space. Their wealth of relationships within the investment community and across the media professionals who cover our sector will help us leverage our operational success. We look forward to a long and mutually beneficial relationship with JCIR."
