Muscle Pharm Corporation (MSLPQ)

[prokopton]

Brad and Cory are talented when it comes to creating products the supplement market wants. They have a good feel for that.

Steve Jobs also had a talent for envisioning amazing products, but he had an operations and supply chain expert in COO Tim Cook to ensure that those products made money for Apple.

Brad hired John Bluher, a career lawyer as the company's COO. What does a lawyer know about supply chain management? It takes years to develop trusted contacts in the industry.

I'm sure there's a role for reality TV Bluher somewhere in the company but I don't see it as COO. He's just bleeding the company at that position.

Brad probably feels comfortable surrounded by legal counsel because of what the company has done: A pattern of deceptive, misleading, even fraudulent press releases.

He's been given a second chance. He should hire a capable COO and move the company forward. If cost issues are not contained in the next two quarters, it's unlikely he'll be given a third chance.

IMO, the COO is the current bottleneck in the company. But it all leads back to Brad for choosing Bluher.