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Thursday, January 31, 2013 11:54:31 AM
The relative size of MSFT compared to GOOG (i.e. the ad revenues are significantly less for MSFT vis-a-vis GOOG, and therefore any resulting damages would be very small as well), it is conceivable that MSFT may view the potential costs of fighting this in court to outweigh any benefits and that it may be a simple economic decision to conclude that it is simply cheaper to settle than to fight.
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