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Wednesday, 01/30/2013 6:34:51 PM

Wednesday, January 30, 2013 6:34:51 PM

Post# of 49396
Hidden gem in the call: "App download advertising is off to a good start"

Facebook only recently started offering app download campaigns in Q4.

App advertisers are paying $1-$5 per download on average. Facebook has THE BEST channel for app downloads. No other mobile ad network has the demographic data and traffic Facebook has. Facebook is also unique because they can actually tell advertisers if their app was downloaded from an ad in Facebook. Other ad networks have to use 3rd party trackers like AdX or MobileAppTracking.com -- even those are not 100% accurate. Facebook is 100% accurate.

Expect more and more app advertisers to move their budgets to Facebook in 2013.

http://venturebeat.com/2012/10/17/facebook-mobile-app-install-ads/
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