We don't know exactly how it is selling. We do know that we had financials reflecting it for approx. 1 month, and the "un-audited" financials looked super. I believe that is how it was.
We can imagine that it must be doing quite well for them to keep adding additional Walmarts.... that would only make sense for Walmart's sake.
Some people bash the promotion of the Nascar stuff, and are frowning about no marketing... I can relate to some of that. However, I think Nascar promotion is okay... and also to note, "Monster" never does any advertising, all their advertising is done basically thru sponsoring sports teams, Nascar etc. Advtg. is very expensive... all opinions vary on this subject, but it's true that BW makes good contacts via Nascar, and I'm sure he has met lots of people that he would care what they think of him, probably investors etc. I believe he cares about his integrity, in particulary because of his peers/friends/etc. Therefore, that is why he more than likely would not due harm intentionally.
There is no fluff going out, but, and all those anticipating what the fluff might be, they really already know what is in store (assuming all go as planned). Therefore, just waiting to hear from the horses mouth and wanting to see results, is what is happening. But, as stated before, this is not a "fly by night" sorta thing, and everything that is in the works (assuming) is all quite complicated. if it perhaps goes down more, "if"... due to no substantial PR's being released, then so be it. Who knows, but it has steadily hung around what it is now.
OOPs, said enough, gotta go.
All stated in my honest opinion.
