Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Depends on your definition of growing.

Barista store count is down 2 over the last six months, and no new ones opened.

Compare this to the plan announced a year ago to open 100 stores in 2012, half owned and half franchised.

Funds have instead been expended to put ice cream on shelves apparently without a distribution commitment (wonder what happened to Caliph Dairies?) -- what other explanation is there for the current situation?

BCCI seems long on creating expectations (stores, ice cream, reality show) and short on execution. That could explain the 80% decline in pps over the last year as the overall market has gone up by double digits.