Ideanomics Inc (IDEX)

[bbking2003]

This is old but it's very interesting to read! Who Will Become the Netflix of China? Netflix or...

China is a potentially huge market for any product, and the race to become the Netflix of China will have many players. NewTeeVee interviewed YouKu.com CEO Victor Koo, and he explained how the Chinese market is a bit like the wild west right now.

Today, China has some 300 TV broadcasters running thousands of channels, many of which are also only available in certain cities or provinces. “We have no incumbents,” Koo said when I met him in San Francisco. “That’s the beauty of our market.”

Fragmentation of existing markets and an explosive growth of the Chinese online population, which is quickly approaching the magic mark of a half billion users, have helped Youku become the largest Chinese video property. Youku currently sees some 270 million monthly unique visitors, and the average user spends about an hour on the site.

YouKu's pricing for the Chinese market is well below the US:

Youku partnered with Warner Bros. and Disney in 2010, and is now offering movies like Inception and TV shows like Grey’s Anatomy for 2-5 RMB ($0.30-$0.75) each. The site is also selling a Netflix-like subscription plan for 20 RMB per month, which offers access to catalog title movies, TV dramas and educational content.

March 08, 2011 | Permalink
Netflix made a lot of people very rich Just imagine what could happen here once you on demand Kick starts this market! china is huge very huge and we are right in it $$$$$$$$$