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Saturday, 01/19/2013 5:25:58 PM

Saturday, January 19, 2013 5:25:58 PM

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Here is an interesting commentary on the relaxation drink industry, which Koma Unwind participates.

http://www.buzzfeed.com/hillaryreinsberg/my-trip-into-the-sleepy-relaxation-drink-industr

A few years ago, “relaxation drinks” seemed like the next big trend. But the novelty of a drink that puts you to sleep wears off pretty fast.


That IBIS World report is hopeful about the growth of relaxation drinks, noting: "Although the industry is already established and will be growing from a higher base, the potential demand pent-up in the market for relaxation drinks outweighs possible challenges to the industry." As of the end of 2011, they expected that there were around 390 relaxation drinks on the market.



Industry Report - Industry Locations Chapter

The Relaxation Drink Production industry is concentrated in the West region of the United States, which holds about 24.5% of the industry's 102 establishments. The distribution of the industry partially reflects population distribution as retail market demand is highly correlated with population clusters, and beverage producers typically try to locate near customers to limit transportation and shipping costs. Nevertheless, the young age of the industry makes it highly dependent on the location of the first entrants into the market, which developed independent of any measurable trend.

The largest contributor to the West region is California. One of the largest industry players, Mary Jane's Soda Inc., mo... purchase to read more


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