PC Data Online: Traditional Online Retail Sites Dominate Buying in Slow August
Jcrew.com, etoys.com and oldnavy.com Show Large Gains
RESTON, Va., Sept. 13 /PRNewswire/ -- Amazon.com continued to lead all Internet retailers in August with 1.6 million buyers, down from 1.8 million buyers in July, according to a report released today by PC Data Online.
Ticketmaster.com maintained the No. 2 position with 595,000 buyers, and buy.com climbed back to the No. 3 position in the rankings with 466,000 buyers. Cdnow.com jumped four positions to the No. 4 slot from No. 10 with 441,000 buyers.
"Online retail activity lagged in August, as the last days of summer took consumers away from their PCs," said Cameron Meierhoefer, Internet analyst for PC Data Online. "But even with a slight drop in buyers from July, the level of buying activity at top sites doubled over August of last year. If this trend holds, leading web retailers will have something to smile about going into the Holiday season."
Jcrew.com posted the largest gain in August and jumped to the No. 18 spot from No. 47 in July with 128,000 projected buyers. Behind it with a jump of 19 positions was toy retail site etoys.com, which earned the No. 15 position from No. 34 in July.
Oldnavy.com made its first showing in the Top 20 at No. 20 in August with 119,000 buyers.
Staples.com and office.com both advanced in the August rankings. With 140,000 buyers, staples.com landed at the No. 14 position from No. 20 in July, while office.com with 130,000 buyers claimed the No. 17th slot from the No. 27 position in July.
The data for the Top 20 Online Retailers is gathered through a proprietary software tool that tracks "unique visitors" and "unique buyers" on each web site. Each visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site. This sample includes over 120,000 home Internet users. Total home Internet users are estimated at approximately 81 million.
PC Data Online defines Internet retail sites as web sites where visitors can actually purchase products. They include neither shopping domains that provide free downloads, product reviews, or purchasing incentives, such as coupons, nor other types of e-commerce sites, such as auction, travel reservation or financial service sites.
Headquartered in Reston, VA, PC Data has been a leading provider of technology intelligence since it was established 1991. Its PC Data Online division is a leading source of web measurement and analysis in the U.S., Canada, Australia, Taiwan, China, Hong Kong and Italy. It also conducts real-time Internet surveys through its panel of over 120,000 home Internet users.
